This collaborative study between Auckland Council and Nielsen provides a baseline measure of Aucklanders’ behaviours, attitudes, motivations and barriers around waste prevention.
It will be used to inform the development of behaviour change initiatives in support of Auckland’s zero waste goal.
Findings are based on a representative sample of 3,210 Auckland residents.
Fieldwork took place in September and October 2012. The results have a maximum predicted margin of error of 1.7 per cent.
Read the key findings in the summary presentation:
Auckland Household Waste Prevention Study: Summary presentation (PDF 8.2MB)
Read the Waste Prevention Study in full:
Auckland Household Waste Prevention Study: Part one (PDF 4.5MB)
Auckland Household Waste Prevention Study: Part two (PDF 4.2MB
For further information about the study, please email firstname.lastname@example.org.
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